Writing and content automation
Help with writing emails, proposals, product descriptions or web content.
Example: a service sole trader uses ChatGPT for initial proposal drafts — we advise on structuring prompts, checking quality and avoiding generic phrasing.
Chatbots and automated responses for FAQs, query triage.
Example: an online shop with many repetitive delivery questions — AI can suggest answers or handle simple conversations, with a handover to a human when needed.
Document and data analysis
Extracting key information from contracts, offers or reports.
Example: a law firm with hundreds of contracts — tools summarise content, identify clauses and simplify review, with a note about data confidentiality.
Adding AI to your own application or website.
Example: a software company wants to add an AI assistant to its product — we advise on APIs, costs, limitations and ethical considerations.
What AI (still) can't do and when to be careful
AI can make mistakes, "hallucinate" facts and be biased.
Example: medical or legal consultations — AI is not a replacement for an expert, but a help in searching and structuring, with mandatory human review.